RTA enables marketers to optimally address their target groups at the right moment and thus creates relevance.
Real Time Advertising (RTA) facilitates optimum communication with advertising contacts at the most effective time and is thus highly relevant. The benefits are manifold. Bookings of standard formats are simplified, and the targeted use of data helps optimize advertising performance. We offer our entire inventory to select shoppers via private marketplaces so that they can choose from all available contacts. This guarantees a high measure of brand safety. A select share of our inventory is also offered through transparent Open Auction.