Native advertising appears like editorial content instead of advertising.
The focus of native advertising and sponsored content is on consumer benefit and user experience. This premium content–while being marked as sponsored–is well-integrated within the editorial context in both format and copy, so that it is not immediately identified as advertising. Our special editors assist our clients to ensure that copy and format match both language and look of the respective portals. These editorial dossiers are used as teasers in native ads on Facebook, resulting in consumer benefit due to the high level of relevance.