Email marketing is ideal for customer acquisition and retention and minimizing scatter losses.
Email marketing is a highly personal advertising format. The goal for the company is to find out more about the customers in order to provide them with individualized choices. It is suitable for both acquisition as well as retention with minimal spreading loss. Our unique pool of e-mail addresses consists of Styria-owned data (e.g. subscriptions, online purchases) and combines "hard" facts, such as age, gender, and income, with soft facts like consumer behavior. This way we can offer customer-relevant data, which we employ when planning e-mail marketing campaigns.